There won’t be a fall fashion season this September.
Trends don’t matter: Who needs a new power suit or the latest in back-to-school denim when most of us are working and learning from home? Special occasions are a no go, so glittery holiday frocks and ball gowns are a nonissue. Women’s magazines’ annual September issues will be more about racial equality than retail therapy.
The see-and-be-seen aspect that fueled the fashion industry’s frivolous reputation is pretty much a done deal in 2020.
Not only is the fall fashion season not happening, fashion entrepreneurs — especially local small-business owners — are facing the stark reality that shoppers don’t have anywhere to go to show off their new duds. And, I don’t know about you, but spending money on clothing — unless I absolutely need it — is not a priority right now. I’m too worried about the fragile economy. I’m not alone. According to the NPD Group, apparel sales were down 34 percent from March through July compared to sales during the same period in 2019.