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Localism ‘buy local’ becomes a mainstream movement: Kantar report

Economic anxiety remains high, but the world has found a new normal in lockdown even though we miss our lives. A new wave of digital shoppers will emerge and consumers are now more in favour of products that are have been produced locally. These are some of the findings from the fourth wave of Kantar’s COVID-19 Barometer.

The global study tracking people’s attitudes, behaviours and expectations across more than 50 markets, has identified three major trends that will remain sticky to shape consumers’ post-pandemic behaviour; a new wave of e-commerce shoppers, an era of value-consciousness and a move toward local consumption.

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