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Building “Buy Local” Campaigns that Shift Culture and Spending: A Guide to Helping Your Independent Businesses and Community Thrive

Calls to “buy local” seem to have sprung up everywhere in recent years. Recognition of the crucial role small businesses play in creating jobs, strengthening community cohesion and enhancing local character is rising — thanks largely to a rapidly growing number of community coalitions that have formed specifically to support local independent business and build thriving local economies.

The American Independent Business Alliance (AMIBA) helps communities across North America implement and sustain effective “buy local” campaigns in communities of all sizes, ideologies and economic circumstances. This publication draws from that cumulative experience to summarize key principles for independent business owners, advocates and local officials interested in inspiring people to do more of their business locally. This primer, enabled by underwriting from American Express OPEN, aims both to inspire more of these efforts and help existing campaigns improve. When executed properly, local campaigns to inform the public about the benefits of doing business locally can build a lasting culture of support for small business and help local entrepreneurs to thrive.

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